If you are a small or medium business owner or start-up seeking investor capital to grow your business, you need to look at your business the same way an investor would. It is crucial that you view your business as an applicable investment vehicle just like you would stock in a publicly traded company, residential real estate investments, commercial real estate, oil and gas wells, or any other asset class you have heard of or considered investing in. If you view your small business this way, then others will.
When you look at your company as something other than that which supports your lifestyle (money to pay your personal bills, status in the community, flexibility, etc.), you treat it differently. You treat it less like an extension of you. You treat it with more respect.
So here are the key ways you need to view your business as:
1. A marketable asset - see comments above.
2. A source of long-term wealth.
3. A creator of jobs.
4. A source of investment income for yourself and others who believe, also known as investors 20, 50 or 100+ jobs, your company may be eligible for local, regional, or state financing tied to job creation. These are given in the form of grants or low-interest loans (bonds, etc.)
Note to #3. If your company will use investment funds to propel growth that creates
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