Friday, April 15, 2011

The Challenge

There are a lot of programs out there on how to rev up your internet marketing, how to capitalize on social media, how to exploit Facebook,... If you already have strong familiarity with internet marketing or aspects of it, then this post is not for you. But if you don't, then it is. I believe in outsourcing and hiring others to do that which you are not good at. But I also think there are certain things that I like to have a good basis of understanding of.

I went to a meeting last Saturday, a business group meeting focused on Internet marketing. It was highly informative. The organizer recommended something called "The Challenge". It is an internet marketing training module designed to walk you through all the how tos over a 14-week period. One week on, one week off, so you can fully digest and begin to use everything they step you through. Since I have a level of familiarity I've walked through 3 7-part modules in 4 days. Each module component (and there are 7 parts/components in each module - 1 for each day of the week) is designed to take you ~30 minutes.

I think The Challenge is an absolutely superb program for beginners and intermediates. You can go through the program as fast or as slow as you need to. If you or your company has been thinking about harnessing the power of the internet to help drive marketing or sales, check out this program. If you have employees who are in charge of marketing, then have them do The Challenge. It's a fantastic training tool. And you implement immediately. And, best of all, it is FREE!! (There are some sites that The Challenge refers you to that are free for a 30 or 45 day trial basis but The Challenge itself is completely free. Click on any of The Challenge links to go to their sites. (Click on Training in the upper right corner to get started.)

These links are to The Challenge main website, module 4 (as an example), and one of their many youtube videos. (Youtube is where they post their training videos. Hint, hint.)


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