Monday, April 18, 2011

Finding a Niche

On Friday I mentioned an internet marketing training program called The Challenge. Now I want to call attention to their very first module about niche marketing. When I talk to companies about strategy, part of that strategy involves knowing who your market or target market is and how to get to them. The broader the market, the more difficult the messaging. If you have a broad market, you can still make the messaging more specific and therefore more compelling, by segmenting that market into niches.

This video discusses market segmentation or niches. Although its purpose is for internet marketing, it doesn't matter HOW you market. Determining segments and niches is important in all marketing.

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