Friday, May 20, 2011

Beware of the Angry Post: Maintain Your Funding

This post is less about funding and more about what you can do to lose funding. I once had a boss ream the team (and rightfully so) because one person sent a poorly thought out, angry email to a funding partner. Although the person sent it on his own, my boss wanted to ensure that NONE of us ever made that mistake again. He told us to treat email communication the same way we'd treat snail mail. If you are angry, upset, irritated, etc., write the email, then sit on it for several hours or a day. Or have someone else review it. Make sure you are advancing your relationship with your communications, not tearing them down. That was 12 years ago but that approach has stayed with me. I now demand the same thing. ANYTHING that can be forwarded - emails, texts, voicemails, tweets - deserves a review before sending. If you send an angry ranting email or tweet, it could come back to bite you. We all get upset on occasion, but we want to remain professional. Check out the story below for an example. - Tiffany C. Wright

How To Lose Funding in One Tweet

Eric Markowitz @EricMarkowitz

Stop being stupid on social media. Seriously. We've all heard the stories of people getting fired because of salacious Facebook posts and offensive tweets. Now, companies are getting in on the action too. The Wall Street Journal reports that Reel Grrls, a Seattle-based nonprofit that offers classes for women, tweeted "OMG! @FCC Commissioner Baker voted 2 approve Comcast/NBC merger & is now lving FCC for A JOB AT COMCAST?!? http://su.pr/1trT4z #mediajustice." Steve Kipp, a Comcast vice president, sent the company an e-mail saying "Given the fact that Comcast has been a major supporter of Reel Grrls for several years now, I am frankly shocked that your organization is slamming us on Twitter…I cannot in good conscience continue to provide you with funding—especially when there are so many other deserving nonprofits in town." In a twist, though, another Comcast VP swooped in and apologized for Kipp's e-mail, and restored funding to the company. The moral? Think before you tweet.

Click here to read more of Eric Markowitz' article on Inc.com.



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