You've heard of Cyber Monday? If not, this is the Monday following Black Friday (after Thanksgiving) when, apparently, everyone goes back to work and shops online from the comfort of their office or cubicle! Anyway, there's now Shop Small Business Saturday® . This effort is designed to channel sales to small businesses all around the U.S. on the Saturday after Black Friday.
If you are a small business and want to take advantage of this marketing effort, check out the American Express® toolkit at Small Business Saturday.
