Thursday, November 29, 2012

Zig Ziglar Quote: Yesterday Ended Last Night

A quote from Zig Ziglar

As you may or may not know, esteemed, crowd pleasing motivational Zig Ziglar died in late November 2012 at the age of 86 of pneumonia. In his honor, I'd like to share a few great quotes from him over the next week or so. Today's quote is "Yesterday ended last night. Today is a brand-new day. And it’s yours.”

I like this quote because it focuses on the present. Too many of us live in the past which can stop us from enjoying today. Others live too much in the future and also can't enjoy today since they're so focused on what will happen instead of what is happening.

Let's take a hint from Zig Ziglar and start each day afresh and hopeful. Have a wonderful day!
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Wednesday, November 28, 2012

Entrepreneurs Goal: Wealth Creation...Or Is It?

The entrepreneur's overarching goal is to generate wealth for the shareholders. Many entrepreneurs, known as mom and pops, sole proprietors, and micro or small business owners, just want to work for themselves. So the business is essentially no more than a job. It generates enough income to keep them satisfied but

the business does not generate enough to allow him or her to step away. In this case, there is little or no wealth creation for the shareholders.


This is not a knock on you if your business is just a job. But if you have visions of selling it for a decent price, you'll need to address this before you put your company up for sale. Otherwise, enjoy the freedom that working for yourself provides. (Hopefully, your business/job does at least give you freedom if you've owned it for several years.

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Tuesday, November 20, 2012

For Those Who Hate Making Calls


I read an interesting article by the founder of a technology startup. For all those who wonder why or how so many teens (and others) could spend their time texting, this article has answers. The article/blog post is aptly titled, "Sorry, No Calls". For those of you who hate making calls, here is a fellow commiserator. For those of you who strongly prefer phone calls over emails, you get the opportunity to glimpse into the psyche of your opposite.

Do I have your attention now? Read the entire article at .

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Saturday, November 17, 2012

Raleigh Christmas Parade

I am at the annual Christmas / Holiday Parade in Raleigh, NC. If you have a retail business, especially food-related, along a parade route, a parade is a great opportunity to make additional money. Participating in the parade is a good way to promote your business and attract customers. Here is a photo of a high school band. I probably should have included a photo of an area business' float! Oops!
Sent via BlackBerry from T-Mobile
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Friday, November 16, 2012

Become a Spokesperson to Promote Your Business

I read a job search blog that provided some good tips. But I thought some of the tips were directy applicable to small businesses looking to build credibility in their industry or sector and attract customers. Here is the applicable quote from that blog, "Donate your time or your services to an event in return for personal promotion. Offer to become a guest contributor to blogs in your industry. If there’s an organization or committee of like-minded people in your area, join them."


Becoming a spokesperson by doing the above will definitely help you promote your business. If your business is less local and more national, you could join national organizations or take advantage of small business forums through online entities such as Yahoo! and LinkedIn.

This was excerpted from the blog post, What Supermodels Can Teach You About Getting a Job by Cara Barone, the Social Media Marketing Manager at Kforce.

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Tuesday, November 6, 2012

Great Advertising Is Memorable!

In mid-October I was in New York City visiting good friends in lower Manhattan sitting at the counter eating breakfast and reading the New York Times when I read something that caused me to laugh so hard I almost spit out my food! An ad from New York Sports Club (NYSC), located in the bottom right of the page, read, "like football, you score more with a great tight end." As someone who fancies herself an athlete, works out a lot, and is a big football fan, I truly appreciated that ad. (That explains why I clipped it and saved it.)
My friend said NYSC is known for their catchy advertising. And that has paid off for them. NYSC keep up the good work! You make even non-New Yorkers like me want to join up! If I have this much fun reading your ad, imagine how much fun I could have at your sports club. Sent via BlackBerry from T-Mobile
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Monday, November 5, 2012

Social Media Photos

"Volunteering photos. A small business that gives back to its community builds goodwill among its customers. Take advantage of your philanthropic events visually by posting photos of your team helping out around town,"

"Office photos. Loyal customers love to see behind-the-scenes photos,"says Scott.

quoted Rebecca Scott of Scott Project Solutions

Pointers were excerpted from the article, "7 Photos That Play Best on Social Media".

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Friday, November 2, 2012

How to Better Use Facebook to Market Your Business

I don't know that much about using Facebook to connect with your customers. Admittedly, I focus on businesses and not on consumers so I utilize those sites and other marketing and PR options that tend to reach business owners and management. However, I do try to stay abreast of available resources, even if I don't use them. You never know when an opportunity may present itself. If you have no idea an option even exists, you can't circle back and find out more about it when a potentially great fit arises. (Of course, you wouldn't know it was a good fit if you hadn't been exposed to it, would you?)


Before I get completely sidetracked, my point is that there are myriad ways to now leverage Facebook to connect with and engage with potential, prospective, and current customers. What are those ways? Well, check out the article, Facebook's Post Targeting Feature a Boon for Small Business by Angela Stringfellow to find out.

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Thursday, November 1, 2012

Confucious Quote for the Day

"Choose a job you love, and you will never have to work a day in your life." Confucious

What a wonderful quote for the day that sums up all the talk about following your passion, doing what you love, and work not feeling like work. Enjoy.

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Get Good Deals on Business Items

Have you ever looked in your favorite newspaper and seen half-page or whole page ads listing all the items seized by a particular government agency, i.e., the FBI, the DEA or even your large county sheriff department? I have. I remember reading how individuals or businesses would track these seizures, find out when the next agency auction would be, then attend and buy items at rock bottom prices. (My favorites were always the Lamborginis and yachts seized in southern Florida!)


Well, there are much easier ways to access these agency auctions now. There are a number of sites such as and that provide online auctions of government surplus goods and seized items. You can get office chairs, laptops, cars, etc. from these sites. The government is (finally) doing what much of the private sector has been doing for awhile. These auctions and sites are an excellent way to get good deals on business items.
Admittedly, the idea for this post came from an article I read, "How to Get a Good Deal on Almost Anything." Click on the highlighted title to read more.
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