Tuesday, November 6, 2012

Great Advertising Is Memorable!

In mid-October I was in New York City visiting good friends in lower Manhattan sitting at the counter eating breakfast and reading the New York Times when I read something that caused me to laugh so hard I almost spit out my food! An ad from New York Sports Club (NYSC), located in the bottom right of the page, read, "like football, you score more with a great tight end." As someone who fancies herself an athlete, works out a lot, and is a big football fan, I truly appreciated that ad. (That explains why I clipped it and saved it.)
My friend said NYSC is known for their catchy advertising. And that has paid off for them. NYSC keep up the good work! You make even non-New Yorkers like me want to join up! If I have this much fun reading your ad, imagine how much fun I could have at your sports club. Sent via BlackBerry from T-Mobile

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