Thursday, May 22, 2014

Tips for Startups on Crafting Your Investor Pitch Deck

Investor presentation
Most investor presentations use Powerpoint (or an equivalent) but some incorporate white boards for emphasis.
One of the questions I get over and over is the following: "What should I include in my investor presentation?" This is an excellent question. I've had sales people who are used to making presentations tell me they know what they're doing. But it's different. Pitching to customers is not the same as pitching to investors. Your prospective customer and your prospective investor have different end objectives!

To make things a little easier to visualize, I've included a pitch deck (a fancy name for investor presentation) for Dwolla. This pitch deck helped Dwolla effectively communicate their message to investors and garner $16.5 million in funding.




Please note that the term "startup" in this case does not refer to a company with $0 revenue and an idea. Instead "startup" refers to a company that has generated some revenue, has customers, and has a viable product or service to sell. The customers may have committed to buying the product when it is ready (i.e., advance sales or pre-sales), the revenue may be very low, or the service may be in flux, but the startups here have a PROVEN concept.

Without even one sale or one customer commitment, how do you know someone besides you is even interested in what you have to offer. And if thousands of other companies already offer what you offer (which shows that a market definitely exists for your products and services), how will you differentiate your company enough to stand out and generate enough revenue and profits to satisfy your investor? Ah, these are the questions your pitch deck must answer.

This is another slide show, more generic, that covers what your startup should put in its pitch deck.

Essential Investment Pitch Deck Insights for Start Ups
Pitch Deck Essentials - Creating an Effective Startup Pitch Deck from Erika Malzberg

Keep in mind that pitch decks are not cookie cutter. These are suggestions! Strong suggestions, but suggestions nevertheless. Who your target investors are will influence your slide. If your company encountered issues that you have since addressed, then one slide must address that. In general, this is the information you want to include in your pitch deck

http://theresourcefulceo.com/landing
 


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