Friday, October 10, 2014

Networking in 15 Minutes a Day

You can listen to Fran's interview with Marnie Swedberg on Fraternizing with Fran.

Marnie Swedberg is author of 12 “how-to” books, manager of the family restaurant and retail store, radio host, public speaker, mentor and web hostess. One of her ebooks is called Sane Social Networking in 15 min a day – for busy people. Since doing the book, she has become a social network advocate.
She also hosts Marnie’s Friends on

Q – How do you use Facebook, Twitter and Linked In? What are some of your social networking strategies?
I spend 15 minutes a day doing what I call playing "ping-pong" with my social networks. I "ping" out, or volley out, 4+ posts per day using and then, just once a day, I spend a few minutes at each site replying to comments, etc. Works great in the minutes I have.

Q - You started life as a victim of a reading disability, fires, floods, car wrecks, tornadoes, burglary, lighting strikes and the death of your beloved dad. Yet you have exhibited extreme come-back behavior, becoming a success.

Q - What was it besides your profound faith that spurred you on?

As is the case with everyone who enters an arena with a handicap, I developed new methods -- strategies that could help ME do what I needed to do in extreme circumstances. Now I share those strategies with thousands around the world who aren't facing the same set of traumas, but would like to do things faster, better and smarter.
Q - You mentor 13,000 super busy leaders in 30 countries through your program, B.U.S.Y – Best Unique Strategies for You.

Q  - What do you mentor them about?
I train in the 12 life zones: 
Faith, Family, Food, Writing, Speaking, Media, Managing, Training, Connections, Women's Ministry, Event Planning and Websites.
I train BUSY - Best Unique Strategies for You (again, based on my personal background which required me to develop unique approaches to everyday problems).

Q - You have presented at large corporations, including Honeywell, Prudential, Pillsbury and AT&T.

Q. What do you impart to these corporate types?
I love to share life mastery, success and other how-to strategies, principles and best practices. I train everything from "The Success Principles of Olympians, Presidents and CEOs" to "Kitchen Shortcuts". If you'd use it in your daily life, I probably touch on it in one of my programs.

Q. What are some of the Time Management strategies of Olympians, CEO’s and presidents?
I go into details about exactly HOW leaders master these, but the high points are:
A - Assess and Assign Value
B - Batch
C - Calculate 
D - Delegate or Do
E - Evaluate. Never stop evaluating everything!!

Q. What advice would you give to small business owners starting out?
Calculate! In fact, I'd love to offer readers my free "30 Second Prioritization Calculator. May I do that? You can get it as a free gift at

Marnie was interviewed by Francine Silverman, editor of Book Promotion Newsletter,
an on-line publicist, compiler of 16 ebooks of talk radio shows and host of a weekly
radio show, Fraternizing with Fran – where interesting people come to chat. and

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Tuesday, October 7, 2014

The Funding! Is Here

Today, October 7, 2014, my book, The Funding Is Out There! Access the Cash You Need to Impact Your Business, went live. This means that it is now available for purchase at your favorite bookstore: Amazon, Barnes & Noble, Books-a-Million (BAM), Powell's Books, Chapter - Indigo, and others. The Funding Is Out There! is available in eBook format, softcover, and hardcover. For more information and links, see .
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Thursday, October 2, 2014

Entrepreneur Job Experience - Networking Into Your Target Company

Career Intelligence networking article
Excellent article on networking in which I am quoted.

Some entrepreneurs jump directly into business ownership, but most start off as employees somewhere. Working as an employee provides you with information about what to do... and what not to do. It helps you to see how companies scale, utilize existing resources, hire, segment into departments and divisions, prepare financial statements, and so much more. As such, working for one or more companies, particularly entrepreneurial companies, can really help drive your growth as an entrepreneur. In addition, working for someone else can provide you with the needed funds to start your business, assuming that you save a good portion of what you earn!

Networking into a Great Learning Opportunity

If you want the best learning opportunity, you must identify the company and position that would provide this for you. Once you do so, the typical job boards will most likely not help you. The fastest and most assured way to get into the company you want, at or near the position you want is to network into it. How do you do that? Check out the insightful article "Networking Into Your Target Company: Strategies for getting into your target company" on,

 Excerpt from Networking Into Your Target Company

 "Like Facebook, Twitter gets mixed results from career experts in terms of its use as a targeting tool to connect with specific companies. However, there are a few common strategies to try to make contact with company recruiters or hiring managers at your target organizations.Tiffany C. Wright, founder of The Resourceful CEO, suggests determining if the corporate contact you’ve identified on Twitter maintains a blog or regularly contributes to one. If so, you can read that person’s blog and bio, then comment on the blog on Twitter using the person’s @Twitter handle. “This shows that you did your homework and paid attention,” says Wright. “Request a brief talk with her about her company and what she does, as it relates to something she wrote about.”"

To read the article in its entirety, go to
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