Tuesday, January 27, 2015

Small Business Marketing Success: 7 Steps

Magnetize your marketing.
Marketing attracts potential customers to your business!
Many small business owners take a scatter-shot, shot gun approach to marketing. This never works, even if you are just starting out. No matter what stage your business is at, you must first identify who your target market is, where your potential customers congregate, and what means or paths are the best way to reach them. Only then should you try a multi-faceted approach.

Approach

Yes, you can pursue multiple marketing paths and determine what works best for you, but the latter is the key. Determine what works best for you! If you try too many options at one time, it is difficult to tweak (make adjustments) and measure the impact of each option on your sales. Why? Because you may not be certain what contributed what and you have too much to do with all your marketing to hone in on the details of a specific marketing tactic that can make a significant difference.

To help you streamline your marketing, I am sharing the presentation, The 7 Steps to Small Business Marketing Success.

Key takeaways: 

  • Marketing is a System.  This means you need a methodological approach and consistent efforts to achieve your objectives.
  • Focus on strategy before tactics. This means know what your goals are, who your customers are, and how you can get to them and match these with your company's (and your) strengths. This informs your marketing strategy.
  • Create a marketing funnel. This leads to a sales funnel.
  • Create a marketing calendar and follow up. This is self explanatory!




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