|Use PR to broadcast your message, increase credibility and attract more customers.|
Well, you can do the same. Admittedly, you may not be the same draw as an actor in a newly or soon-to-be released movie, but you have something that the public wants to hear. Traditionally, a PR rep will make pitches to journalists, news outlets, or other media sources to find an angle those entities are interested in that captures something about your business. However, if you are on a limited budget or want to gain some hands-on experience before outsourcing or hiring someone to perform this task, you can handle publicity yourself.
To minimize the time outlay, you can do one or all of the following:
- Publish press releases on a periodic basis (i.e., weekly, bi-weekly or monthly). Do not solely provide information. Instead, make the information you do provide sound interesting or engaging or link it to a currently trending topic. You can utilize paid press release submission services for the highest impact but many free services with decent impact exist.
Help a Reporter Out Website Page
- Connect directly with journalists seeking information and sound bites to use in their articles. This way, you avoid the need to make pitches! Use PR Newswire (an excellent service, but hundreds of dollars in monthly costs) or HARO (Help a Reporter Out), a free service, to do this. HARO attracts journalists and bloggers at all levels so the readership level of the article the person is writing may vary widely. http://www.helpareporter.com/
- Connect with podcast, talk radio and blogtalk radio hosts for radio interviews. There are literally tens of thousands of talk radio formats and podcasts in the U.S. Therefore, it can be overwhelming to identify and reach out to all of them with unique pitches. Use a service such as Interview Guest Directory, which is a low cost service that provides radio interview hosts with a directory of potential guests for their programs. http://www.interviewguestsdirectory.com/
|Interview Guest Directory Web Page|
Do you have any other suggestions to generate PR? If so, please share them below!