Friday, May 22, 2015

How Did You Select Your Business' Name?

In response to a journalist's query regarding the selection of our business’ name:

I came up with the name, “The Resourceful CEO” because I often referred to myself as resourceful and frequently stressed the need for small and medium businesses and their owners or CEOs to be resourceful. When my PR rep asked me what were my thoughts for branding a new company, I put the two words together in a sentence and she loved it. My new company was hence named, “The Resourceful CEO”.

How did you originate / select the name of your business?

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