|Marketing attracts potential customers to your business!|
ApproachYes, you can pursue multiple marketing paths and determine what works best for you, but the latter is the key. Determine what works best for you! If you try too many options at one time, it is difficult to tweak (make adjustments) and measure the impact of each option on your sales. Why? Because you may not be certain what contributed what and you have too much to do with all your marketing to hone in on the details of a specific marketing tactic that can make a significant difference.
To help you streamline your marketing, I am sharing the presentation, The 7 Steps to Small Business Marketing Success.
- Marketing is a System. This means you need a methodological approach and consistent efforts to achieve your objectives.
- Focus on strategy before tactics. This means know what your goals are, who your customers are, and how you can get to them and match these with your company's (and your) strengths. This informs your marketing strategy.
- Create a marketing funnel. This leads to a sales funnel.
- Create a marketing calendar and follow up. This is self explanatory!